FeedID is an end-to-end mentorship application with a focus on user interaction
Start-Up
Background
Mentorship for industrial design is hard to find — and most platforms stop at chat. FeedID’s bet was live mentor feedback on the actual 3D model (AR / in-call 3D), not another generic Zoom booking tool.
Is there a need for industrial design mentorship?
As a User, I want to learn about a specialty in the field
As a User, I need some mentorship for my career goals
As a User, I want to connect with other industrial designers
I interviewed 4 SME’S on a potential ID mentor app. They were under three personas, either “lifelong learners” “career transitioners” or “the explorers”
Here is what they had to say….
4/4 participants would be interested in using a mentorship platform
4/4 participants want to learn new categories in ID, keep up w/ industry trends & emerging technology
3/4 participants would love live feedback on projects or portfolios
4/4 participants had difficulty finding a mentor in ID/were ghosted
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1. Lo-fi wireframes
Lo-fi sketches focused on the mentorship flow: discovery, chat, live video, and 3D/AR review fits before polishing UI
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2. Hi-fi wireframes
Hi-fi screens were annotated with stakeholders. Feedback focused on mentor discovery, chat-to-video handoff, and making 3D/AR review feel native in the session
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3. Hi-fi final iteration
Final screens came from stakeholder annotations plus a usability test on the chat → video → 3D flow. Findings drove the last interaction revisions before handoff
The user will have multiple opportunities to book the same mentor through this user flow with access to session mentor notes 24/7
What do our mentees need access to?
10 SME’s participated in a hybrid card sort, our quantifiable data.
EDUCATION
EVENTS
SOCIALS
OPPORTUNITY
MUST SHIP: Ability to receive text notifications and email reminders
NEXT: Maximum filtering and sorting opportunities
NEXT: Documentation & mentorship follow-up
NEXT: Improve customer service by review options
MUST SHIP: Search for the mentor that fits your niche
MUST SHIP: Ability to have flexible and customizable booking options
Interaction usability for prototype
The test was taken by 5 SME’s, broken up into three parts:
Task 1:
Search for an upcoming video chat session with Zoe
Task 2:
Select the chat icon and chat with Zoe and choose your uploaded file then open the video chat window
Task 3:
Go to the video chat and select to view your model in 3D
What were the results?
5 out of 5
5 out of 5 participants knew where to click to go to video chat session
5 out of 5 participants stalled when asked to click on the file in the chat
3 out of 5
4 out of 5 participants were confused about dragging up the video chat to open the screen
4 out of 5 participants wanted to close out of the 3D view but couldn’t find the “close” button
2 out of 4
2 out of 4 participants thought their screen was freezing when loading to go to the 3D view page
Task 2 had the most challenges, as the participants were unsure where to click because the uploaded file did not look clickable and the chat conversation did not support the action.
