FeedID is an end-to-end mentorship application with a focus on user interaction
Start-Up
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Background
The app for Industrial Design mentorship will target those users that want to learn more about specialty areas and skill sets. It’s often challenging to seek out mentorship for this industry because it is so specialized and there is a lack of platforms where you know an industry expert would be willing to help.
User problem
The user doesn’t have a source to receive mentorship within specialty skill sets. Such as; Industrial Design and categories within ID: Furniture, Electronics, Sports Equipment, Appliances, Home Goods etc. Footwear/Accessories.
User goals
Connect the app with Industrial Design societies - IDSA, Women in Industrial Design, Unif-ID, etc.
User can video chat and mentors can conduct live demos
Create a page for online training/classes
Connect with Industrial design In-person events
Audience
Career transitioners (not in design, but interested)
Lifelong learners (already a design professional)
Explorers (design students)
User objectives
Understanding WHY users access this platform.
What functions & features are needed to achieve learning goals?
Incorporate various types of learning strategies
Income stream generated by booking sessions, memberships, live classes.
Is there a need for industrial design mentorship?
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1. Product vision
The product vision board was an effective first step at navigating key product outcomes for determining value props.
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2. Product goals
Created hypotheses & interviewed 5 stakeholders to assess business goals & user goals. The goals were then documented in order to derive common goals. Some high level goals were to design an ID app that focused on specialized fields ad sub categories to maximize awareness, Mentees will save time by a hectic mentor search, and when users are frustrated they are most likely to invest, promote, and pay for services.
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3. The 5 whys
The 5 whys template allowed us to determine the core problem- ID is a specialized field and it’s difficult to seek mentorship. The steps in between helped us derive the root cause- Technology has evolved and accelerated pace & expanded categories of ID but there is a lack of knowledge in specific ID areas. This results in much needed mentorship so that people keep learning, growing & pursuing the field.
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4. Product roadmap
In order to tackle product execution we created a feature, description and research methods list to identify features that are must haves, great to have and lower priority while also weighing risks vs costs.
As a User, I want to stay current with industry standards & skill-sets
As a User, I want to attend in person ID events
As a User, I want know various ID platforms that I could join & support
As a User, I need some mentorship for my career goals
As a User, I want to further my knowledge in X and Y
As a User, I want to learn about a specialty in the field
As a User, I want to connect with other industrial designers
I interviewed 4 SME’S on a potential ID mentor app. They were under three personas, either “lifelong learners” “career transitioners” or “the explorers”
Here is what they had to say….
4/4 participants would be interested in using a mentorship platform
4/4 participants want to learn new categories in ID, keep up w/ industry trends & emerging technology
3/4 participants would love live feedback on projects or portfolios
4/4 participants had difficulty finding a mentor in ID/were ghosted
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1. Lo-fi wireframes
The main Feedid screens were sketched quickly. I was most concerned about user flow and interactions that would be best for a mentorship site with key features derived from research such as, the importance of chat and live video and VR
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2. Hi-fi wireframes
All screens were designed and annotated based on corrections from stakeholders. Some high level reviews was that spacing was too close on multiple screens, some of the image sizes for the mentors work feed were too small, and the background coloring is distracting/difficult to develop.
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3. Hi-fi final iteration
Final wireframe iterations were based off of hi-fi wireframe annotations. I also conducted a usability test for further iterations for interaction to establish final revisions
The user will have multiple opportunities to book the same mentor through this user flow with access to session mentor notes 24/7
What do our mentees need access to?
10 SME’s participated in a hybrid card sort, our quantifiable data.
EDUCATION
Classes
Podcasts
E - learning
EVENTS
Group sessions
In-person events
General discussions w/ industry leaders
SOCIALS
Career opportunities
Job shadowing
Video conferencing w/ industry professionals
OPPORTUNITY
Messaging
Live chats
…But what do our users need?
Ability to receive text notifications and email reminders
Maximum filtering and sorting opportunities
Documentation & mentorship follow-up
Improve customer service by review options
Search for the mentor that fits your niche
Ability to have flexible and editable booking options
Interaction usability for prototype
The test was taken by 5 SME’s, broken up into three parts:
Task 1:
Search for an upcoming video chat session with Zoe
Task 2:
Select the chat icon and chat with Zoe and choose your uploaded file then open the video chat window
Task 3:
Go to the video chat and select to view your model in 3D
What were the results?
5 out of 5
5 out of 5 participants knew where to click to go to video chat session
5 out of 5 participants stalled when asked to click on the file in the chat
3 out of 5
4 out of 5 participants were confused about dragging up the video chat to open the screen
4 out of 5 participants wanted to close out of the 3D view but couldn’t find the “close” button
2 out of 4
2 out of 4 participants thought their screen was freezing when loading to go to the 3D view page
Task 2 had the most challenges, as the participants were unsure where to click because the uploaded file did not look clickable and the chat conversation did not support the action.
High level overview for revisions
Convert uploaded file to a clickable button
Add a “close” button so the user can close out of the 3D model view
Offer a help icon to implement arrow tutorial for iphone swipes
AR low immersion design video session
Video chat flow, interaction, & revisions
ID mentorship is a very niche field that could offer mentorship to many types of personas. We have proven that there is a need to learn about specialized skill sets within ID & what makes our platform unique is that you can chat about your 3D models live by using AR in video chat.
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