Jill Kishfy · Product Designer

I design the systems enterprise teams build on.

People shouldn’t have to fight their tools. From the footwear industry to the finance industry, I’ve fixed what slows teams down: outdated systems, messy workflows, tools nobody trusts. Today that means designing AI agents and automation that do the busywork, and testing every fix with the teams who use it.

8 yearsEnterprise systems & AI workflowsB2B & B2C

Featured work Get in touch jkishfy1@gmail.com

Explore by theme

Map of my work

6 projects · 8 threads

Hover a project to see what it shares with the rest, or a theme to see where it shows up. Click a project to open its case study.Tap a thread to light up its projects. Tap a project to open it.

Commonwealth AMSBetaTesting script other designers could run SolobiltPilotDesigned & built end to end · live in pilot Salsa.meAlpha3 events onboarded 30 people FeedIDConcept4 of 4 interviewees would use a mentorship platform Sneakers by WomenAlpha+40% engagement after the booking fix Prototype HandoffConceptCAD filenames fill in prototype specs

Commonwealth AMSBetaBetaOutcomeBuilt a testing script other designers could runSet the design system rulesAligned teams on KPI automation before build SolobiltPilotPilotOutcome~10sfrom a profile link to a trade-specific siteDesigned and built end to end · live in pilot Salsa.meAlphaAlphaOutcome3 events onboarded 30 peopleShipped: event history and stickers (POAPs)Beta feedback: easy to use, even for a Web3 beginner FeedIDConceptConceptValidated4 of 4interviewees would use a mentorship platform3 fixesfrom testing with 5 users Sneakers by WomenAlphaAlphaResults+40%engagement after the booking fix100%completed the booking flow Prototype HandoffConceptConceptPrototypedAutofillCAD filenames fill in prototype specsConcept prototypeEnterprise workflowsAI & automationDesign systemsConsumer & mobile0→1 productResearch & testingVisual & UIFeature add

Featured work

2 case studies

Commonwealth AMS cover: an advisor logs in and the dashboard opens

Flagship

Enterprise SaaS · Financial services · Beta

Enterprise workflowsAI & automationDesign systems0→1 productResearch & testingCommonwealth AMS

Shifted AMS from more screens to automated KPI entry.

Testing showed the drag was manual data entry. I aligned product, engineering, and business on automating it before build, and built a testing script other designers ran.

View case study

Flagship

B2B SaaS · 0→1 · Designed & built · Pilot

AI & automation0→1 productConsumer & mobileSolobilt

Speed to market: I designed and built it end to end to get a real product to contractors fast. Contractors won't fill out forms, so I chose a pasted profile link over a blank page. After auditing my own output, I cut color-swap templates for distinct theme families. In pilot.

View case study

What I own

How I lead

I led the advisor tools

At Commonwealth, I led design for Alex (the AI assistant), the user testing script, the primitive and semantic token system, and the planned LPL integration.

I built the testing system

I built the AMS testing script alone, from scratch. Three designers ran their own sessions with it.

I set the system rules

My coworkers and I built the design system; I set its rules. Two teams adopted my token structure for efficiency and precision.

Startup agility × enterprise scale

How I work

Evidence, not opinions

I test with the people who use the product. At Solobilt, I tested demand before I scaled it: a paid ad drove 200 clicks.

Systems that outlast the project

I design structure first, then screens. At Solobilt, I audited my own output and replaced color-swap templates with distinct theme families.

Alignment across teams

At Commonwealth, my testing moved KPI automation up in priority, aligning product, engineering, and business before build. I also led an AI and automation workshop for the design team.

More work

4 projects

In alpha tested with real users

B2C · Product strategy · IA · Alpha

Consumer & mobile0→1 productResearch & testingSneakers by Women

Turned a community site into a product with session booking and subscriptions. Engagement up 40%.

View case study

B2C · Web3 · Visual system · Mobile · Alpha

Visual & UIConsumer & mobileSalsa.me

A bright mobile visual system that puts people and events before wallet addresses. 3 events onboarded 30 people.

View case study

Exploratory work concepts, not shipped

B2C · EdTech · XR / AR · Mobile · Concept

Consumer & mobile0→1 productResearch & testingFeedID

Mentorship where critique happens on the 3D model, in AR, during the call.

Shows: validating before building. 4 of 4 interviewees would use a mentorship platform; 3 fixes came from testing with 5 users.

View case study

B2B SaaS · Workflow design · Concept

Enterprise workflowsAI & automationResearch & testingFeature addPrototype Handoff

A concept where CAD filenames fill in prototype specs, so designers stop re-keying data.

Shows: workflow and systems thinking.

View case study

Give back

Featured by WIT Frahaus, WomELLE, Sneakers by Women, and Imprint Collective. Mentor with ADPList, Women in Sports Tech, REI × FAAS, and RISD.

Experience

Commonwealth Financial NetworkSenior Product Designer10/2023 – Present
Holos TechnologySenior Product Designer (Contract)03/2023 – 10/2023
Soft Start StudiosFounder & Product Designer01/2021 – 12/2022
Washington Shoe CompanyProduct Designer, Technical08/2018 – 01/2021