Salsa.me is a Web3 app with a focus on visual design and user interaction
Start-Up
Salsa.me is a Web3 app that adds on-chain context to messaging. POAPs are like “stickers” to verify who you met at events and which events you attended. Salsa.me seeks to implement a more “humanized” experience for web3 users. Created around the narrative that users are more than their web3 wallets - merging the web3 world with real life in web2.
Background
User problem: Web3 beginners find most apps dark, technical, and easy to abandon. They need a friendlier way to see who they met, which events they attended, and the POAPs they earned, without feeling like they’re only a wallet address.
The Salsa identity uses stickers as a key visual & metaphor for POAPs throughout its designs
Drawing inspiration from shapes, designs and colors of fruit stickers and price tags, the sticker palette uses simple shapes, stars and sparks.
What were we tasked with?
Expand the way POAPs are visually displayed. Such as, “POAP moments” or other mobile specific optimizations so that we can increase collaboration and engagement amongst users while enhancing visuals & personalization
User frustrations
More visibility to events attended
More interaction with other users on the app
Ability to view shared POAPs with other users
User motivations
As a user I want to see a recap of events that I attended
As a user I want to be reminded of who I met at an event
As a user I want to see who else attended event
Key Benefit Features
MUST SHIP: Mobile Specific Optimizations
MUST SHIP: User friendly interaction for an overview of POAPs, badges
MUST SHIP: Implement POAP moments
SHIPPED: History of events, stickers (POAPs)
Visuals and Micro Interactions
The fun, bright and playful interaction to view who I met at web3 events and the “stickers” I acquired was an essential feature for visibility.
-Yan H.
“As a beginner in the Web3 world, I find the Salsa.me app very easy to use, other web3 apps I end up abandoning because they are too intimidating. I really like how Salsa uses bright colors.”
-Joelle T
