Salsa.me is a Web3 app with a focus on visual design and user interaction

Start-Up

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Salsa.me is a Web3 app that adds on-chain context to messaging. POAPs are like “stickers” to verify who you met at events and which events you attended. Salsa.me seeks to implement a more “humanized” experience for web3 users. Created around the narrative that users are more than their web3 wallets - merging the web3 world with real life in web2.

Background

User problem: The stakeholder identified that there is a need for brightness and playful visuals within a dark web world for a more friendly user interaction for Web3 beginners.

The Salsa identity uses stickers as a key visual & metaphor for POAPs throughout its designs

Drawing inspiration from shapes, designs and colors of fruit stickers and price tags, the sticker palette uses simple shapes, stars and sparks.

What were we tasked with?

Expand the way POAPs are visually displayed. Such as, “POAP moments” or other mobile specific optimizations so that we can increase collaboration and engagement amongst users while enhancing visuals & personalization

User frustrations

  • More visibility to events attended

  • More interaction with other users on the app

  • Ability to view shared POAPs with other users

User motivations

  • As a user I want to be reminded of who I met at an event

  • As a user I want to see a recap of events that I attended

  • As a user I want to see my friendship stats

  • As a user I want to see who my closest friends are

  • As a user I want to see who I conversed with the most

  • As a user I want to see who else attended event

Key Product Actions

Mobile Specific Optimizations

User friendly interaction for an overview of POAPs, badges

Implement POAP moments

Interactive history of events, stickers (POAPs), friends

Visuals and User Interaction

The fun, bright and playful interaction to view who I met at web3 events and the “stickers” I acquired was an essential feature for visibility.

-Yan H.

“As a beginner in the Web3 world, I find the Salsa.me app very easy to use, other web3 apps I end up abandoning because they are too intimidating. I really like how Salsa uses bright colors.”

-Joelle T

Our primary goal was to create a more user-friendly and interactive experience for mobile users, while also providing new ways for users to share and engage with their POAP experiences, achievements & friendships.

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